Monday, 23 March 2015
Monday, 9 February 2015
LO5: [6] Copyright, Legal & Ethical, PRS
BASED ON FEEDBACK WE ARE PRODUCING QUIZZICAL
Copyright
Copyright
Copyright is the exclusive and assignable legal right, given to the originator for a fixed number of years, to print, publish, perform, film, or record literary, artistic, or musical material.
For our ideas other than the music used (which is free) all content is created by us therefore does not need permission for use or created with granted permission.
The Daily Life Of A UTC Student is created In the UTC by us (students of UTC) therefore we do not need permission to us the material here.
Quizzical's material such as music is free music and is not copyrighted. Also since this is an Radio no visual representation will be used but audio if necessary may be used from films etc if needed for a question. In this case we would need to seek permission to use that material since it would be copyrighted.
ALL MUSIC/ SOUND EFFECTS USED IN OUR PITCH IS FREE NON-COPYRIGHTED MATERIAL FOUND ON FREESOUND.ORG
For our ideas other than the music used (which is free) all content is created by us therefore does not need permission for use or created with granted permission.
The Daily Life Of A UTC Student is created In the UTC by us (students of UTC) therefore we do not need permission to us the material here.
Quizzical's material such as music is free music and is not copyrighted. Also since this is an Radio no visual representation will be used but audio if necessary may be used from films etc if needed for a question. In this case we would need to seek permission to use that material since it would be copyrighted.
ALL MUSIC/ SOUND EFFECTS USED IN OUR PITCH IS FREE NON-COPYRIGHTED MATERIAL FOUND ON FREESOUND.ORG
Legal & Ethical
All our content shall be checked against OFCOM regulations so that there is no profanity or any other offensive content pre-release.
Both our ideas our podcasts meaning they are pre-recorded so if any profanity or any other offensive content is used we can edit that out either by cutting it completely out or putting a beep. Though we would check beforehand with the cast that they make sure not to use any of the above legal issues in pre-production meetings held here at UTC Sheffield or Sheffield Live.
Also because it is a podcast time the time of broadcast is not necessarily an issue. The content would be suitable for all ages (though not of interest to all) so there would be no need to release it at a certain, for example after watershed.
Our intended target audience falls under the teenage category for The Daily Life Of A UTC Student this would mean that there would be a huge range in what is suitable and not suitable to the audience though we would make sure since this is also a informative podcast that we would keep the podcast suitable towards the younger half.
For Quizzical our audience is intended to be a lot older so we would cater towards the older half of the audience rather than the younger; this the older half would take up the majority of the audience.
Both our ideas our podcasts meaning they are pre-recorded so if any profanity or any other offensive content is used we can edit that out either by cutting it completely out or putting a beep. Though we would check beforehand with the cast that they make sure not to use any of the above legal issues in pre-production meetings held here at UTC Sheffield or Sheffield Live.
Also because it is a podcast time the time of broadcast is not necessarily an issue. The content would be suitable for all ages (though not of interest to all) so there would be no need to release it at a certain, for example after watershed.
Our intended target audience falls under the teenage category for The Daily Life Of A UTC Student this would mean that there would be a huge range in what is suitable and not suitable to the audience though we would make sure since this is also a informative podcast that we would keep the podcast suitable towards the younger half.
For Quizzical our audience is intended to be a lot older so we would cater towards the older half of the audience rather than the younger; this the older half would take up the majority of the audience.
PRS License
A PRS is required for Quizzical to air snippets of these pieces of music to supply as answers; if Quizzical cannot get copyright permission to air certain songs/pieces of music, then an suitable alternative song/pieces of music will be used or the question relating to it will be cut
Reoccurring pieces of music – Such as the ident, jingle and sound effects – are free to avoid paying royalties each time it is used.
LO5: [4] Final Budgeting & Equipment
Human: Three
Equipment:
- *Windows 7 - Dell OptiPlex 760 Desktop Computer
Intel Pentium Dual Core 2.5GHz Processor
Wi Fi Enabled
250GB Hard Drive
4GB Memory
DVD RW
= £88 [Amazon] (x1)
The computer will have all software and equipment plugged/installed onto the computer.
- *BenQ GL2450HM Monitor
LED
24-inch
Widescreen
= £114 [Amazon] (x1)
Monitors will be plugged into the computer so that all presenters can view the recording and operate any needed equipment.
- Adobe Audition = £194 [Royal Technology] (x1)
Audition will be the main editing software for our podcast
- *Miadomodo BDS21 Office Chair Desk Chair (x3) = £18 (per person) [Amazon]
Chairs will be for the presenters (one each) so they can sit down whilst recording
- *Redstone 4ft Folding Trestle Table (x1) = £25 [Amazon]
The table will have most equipment placed on it.
- Presenters x3 = No cost
- *Trust Starzz Microphone (x3) = £9 [Amazon]
The microphones will be placed next to each presenter (if needed) and spares for any guests.
- *HDMI to HDMI (x3) = £2 [Amazon]
HDMI cables will be needed to plug in most of the equipment that needs visual input.
- *Sennheiser HD201 Headphones = £18 [Amazon] (x3)
These will be used so that the presenters can hear the show whilst recording.
- *3.5mm Speaker & headphone Splitter = 70p [Amazon] (x1)
Used so that all headphones can be plugged into one machine.
- *Behringer Xenyx 502 mixer = £33 [Amazon] (x1)
Used to mix the recording and any sound.
- *PRS License = £300 (per year) [prsformusic.com] (x1)
Used so that we can legally broadcast music.
Total = £763.70
Advertising = 30 Seconds - per episode approx. = £107
(2 Weeks = £1500 (Includes making and broadcasting the advert)
Profit/Loss
= -£656.70 (Episode 1)
= -£548.70 (Episode 2)
The start up costs would be expensive due to the amount of equipment required and how expensive the individual items cost also since it's new. This will come into effect after the 7th episode.
Though once the episodes air and an income from advert broadcasting comes in the profit will increase and will become cheaper due to advertising.
* Subsidised
Intel Pentium Dual Core 2.5GHz Processor
Wi Fi Enabled
250GB Hard Drive
4GB Memory
DVD RW
= £88 [Amazon] (x1)
The computer will have all software and equipment plugged/installed onto the computer.
- *BenQ GL2450HM Monitor
LED
24-inch
Widescreen
= £114 [Amazon] (x1)
Monitors will be plugged into the computer so that all presenters can view the recording and operate any needed equipment.
- Adobe Audition = £194 [Royal Technology] (x1)
Audition will be the main editing software for our podcast
- *Miadomodo BDS21 Office Chair Desk Chair (x3) = £18 (per person) [Amazon]
Chairs will be for the presenters (one each) so they can sit down whilst recording
- *Redstone 4ft Folding Trestle Table (x1) = £25 [Amazon]
The table will have most equipment placed on it.
- Presenters x3 = No cost
- *Trust Starzz Microphone (x3) = £9 [Amazon]
The microphones will be placed next to each presenter (if needed) and spares for any guests.
- *HDMI to HDMI (x3) = £2 [Amazon]
HDMI cables will be needed to plug in most of the equipment that needs visual input.
- *Sennheiser HD201 Headphones = £18 [Amazon] (x3)
These will be used so that the presenters can hear the show whilst recording.
- *3.5mm Speaker & headphone Splitter = 70p [Amazon] (x1)
Used so that all headphones can be plugged into one machine.
- *Behringer Xenyx 502 mixer = £33 [Amazon] (x1)
Used to mix the recording and any sound.
- *PRS License = £300 (per year) [prsformusic.com] (x1)
Used so that we can legally broadcast music.
Total = £763.70
Advertising = 30 Seconds - per episode approx. = £107
(2 Weeks = £1500 (Includes making and broadcasting the advert)
Profit/Loss
= -£656.70 (Episode 1)
= -£548.70 (Episode 2)
The start up costs would be expensive due to the amount of equipment required and how expensive the individual items cost also since it's new. This will come into effect after the 7th episode.
Though once the episodes air and an income from advert broadcasting comes in the profit will increase and will become cheaper due to advertising.
* Subsidised
Location: UTC Sheffield
Wednesday, 4 February 2015
LO5: [1] Final Pitch Feedback + Chosen Idea
Expanded feedback below:
Areas of strengths based on presenting to Sheffield Live!
Stevlar was pleased with our pitch. Our skills in presenting
were clear and precise. When asked about our pitch we answered firmly and to
the point. He particularly liked Quizzical and felt that it that it showed the
most potential as our final product. Though similar products were compared
overall the product pleased him and we were urged to pick this as our product
to be created.
Areas for improvements based on Sheffield Live! Feedback
and addressing issues.
Stevlar felt that our first idea The Daily Life Of was a “Huge
marketing campaign” and lacked subtlety to this.
To improve upon this the marketing of the product for
future reference should focus on the benefits and unique appeal of the product and
how it benefits the community.
Stevlar also felt that the time frame of 20 minutes was
unrealistic and needed to be longer. As if adverts were used to fill the gap
they would drag on and general does not follow radio conventions.
To improve upon this the show would need to be extended
to around 30 minutes instead. This would mean that we would be able to feature
more topics that can be covered in the show and generally more content.
Reflection
Though Quizzical was the favoured choice both ideas were
liked by Stevlar; who made comparison to other products and showed a keen
interest in the products. The game show style is something he said himself he
had worked with and demonstrated knowledge within the area, he liked the
inclusion of local guests that had meaning within the community and our future
ambitions for the show, that were not dismissed as unrealistic.
He found problems within The Daily Life of, but did not
criticise it any further and did not dismiss the idea completely. Overall both
products were well received but not equally.
Tuesday, 3 February 2015
LO3/4: Future Developments, Consideration Of Gap In The Market & Advertising (Quizzical)
Advertising:
When looking for possible advertisements that could be included with the show I put my focus into small businesses within the area – These work well as a local radio station will be interested in advertising local companies as their listeners will be within the same community.
When looking for possible advertisements that could be included with the show I put my focus into small businesses within the area – These work well as a local radio station will be interested in advertising local companies as their listeners will be within the same community.
Whilst looking for businesses I came across Barnsley College Barnsley College
Will this program use advertising to make a profit:
As a community radio station, Sheffield Live! is limited to a 50% profit from the use of advertising; due to this I concluded that our program would not make a profit from including advertisements.
Competition & Market Gap:
I predict that Quizzicle’s biggest competitor would be Gemma Cairney's radio show on BBC Radio 1, as they air at the same time and they both feature chat and music. Plus, there is the difficulty of competing it with this show as it is broadcast via a better established radio station.
Future Developments:
When considering future developments and what I would want from this show I suddenly had lots of new ideas of what I wanted/needed to keep the show interesting at all times and bring in more listeners. The ideas included: -
I predict that Quizzicle’s biggest competitor would be Gemma Cairney's radio show on BBC Radio 1, as they air at the same time and they both feature chat and music. Plus, there is the difficulty of competing it with this show as it is broadcast via a better established radio station.
Future Developments:
When considering future developments and what I would want from this show I suddenly had lots of new ideas of what I wanted/needed to keep the show interesting at all times and bring in more listeners. The ideas included: -
- Celebrity guest appearances. Whilst it is clear that we would not be able to contact nor afford any A-list celebrities, I still like this idea because we could bring in some still well known people or some local celebrities.
- Specials/Special episodes. By specials, I mean episodes aired with a specific theme for just that one episode e.g. a Christmas special, a sports day special, etc. I considered an all boys special, an all girls special, and a boy vs. girls special, but I then became reluctant with these ideas because I worried that they might sexism and/or gender stereotypes. However, my peers and others who have analysed this product have encouraged these, assuring me that they sound like enjoyable episodes.
- New game concepts/ideas. To keep the show interesting to listeners each week will involve bringing more new content per episode. A quiz layout can often remain the same as the questions will always change to keep interest, but a repeated game can start to become boring, so new and exciting games are a necessity to keep the show going.
LO3/4: Future Developments, Consideration Of Gap In The Market & Advertisers (The Daily Life Of A UTC Student)
Consideration Of Gap In The Market, Competition
Our competition would be other podcast that target students or attempt to sell their establishment to the audience.
In terms of a shows examples like BBC Radio Sheffield's Paulette Edwards & Anthony Radford would be our main competition. They mostly air at 13:00 and frequency is 88.6FM and 104.1FM. Also Hallam FM's Steve White will be a competitor. This is because they are local radio stations and would address similar target audience and play at a similar time.
We can provided a gap in the market due to how there is a distinct lack of podcasts aimed at younger people (those under 17). Therefore a podcast would fill a gap in the market for younger people specifically one that is informative about education, as a program like this has never aired before especially one aimed at the UTC since it is a recently established building.
Future Developments
Our future developments are based around introducing our podcast in public places or schools so that the podcast can be shown to a wider audience and will gain a larger fan base. Possibly this could be played during lunch breaks for a more convenient time for students.
Advertising
Advertising will target small local businesses and maybe employers companies.
- Computers 4 Africa
- Awesome Walls Sheffield
- Barnsley College
- The University of Sheffield
These would fit into my demographic as well as being directly related to my show and audience. Colleges and universities relate to the audience since this can be an option for the audience to think about. Computers 4 Africa would provide a charity for the audience to support since the audience would be familiar with computers and may have one laying around that they can give away. Awesome walls Sheffield provides a local source of entertainment that is different to technology and provides and source of fun that would make you active.
This is because it is aimed at people from Sheffield and that Sheffield Lives cant earn more than 50% profit from the advertises.
Our competition would be other podcast that target students or attempt to sell their establishment to the audience.
In terms of a shows examples like BBC Radio Sheffield's Paulette Edwards & Anthony Radford would be our main competition. They mostly air at 13:00 and frequency is 88.6FM and 104.1FM. Also Hallam FM's Steve White will be a competitor. This is because they are local radio stations and would address similar target audience and play at a similar time.
We can provided a gap in the market due to how there is a distinct lack of podcasts aimed at younger people (those under 17). Therefore a podcast would fill a gap in the market for younger people specifically one that is informative about education, as a program like this has never aired before especially one aimed at the UTC since it is a recently established building.
Future Developments
Our future developments are based around introducing our podcast in public places or schools so that the podcast can be shown to a wider audience and will gain a larger fan base. Possibly this could be played during lunch breaks for a more convenient time for students.
Advertising
Advertising will target small local businesses and maybe employers companies.
- Computers 4 Africa
- Awesome Walls Sheffield
- Barnsley College
- The University of Sheffield
These would fit into my demographic as well as being directly related to my show and audience. Colleges and universities relate to the audience since this can be an option for the audience to think about. Computers 4 Africa would provide a charity for the audience to support since the audience would be familiar with computers and may have one laying around that they can give away. Awesome walls Sheffield provides a local source of entertainment that is different to technology and provides and source of fun that would make you active.
This is because it is aimed at people from Sheffield and that Sheffield Lives cant earn more than 50% profit from the advertises.
Will your program use advertising to make a profit: NO
- Sheffield Live is a community radio station therefore cannot make profit.
- Sheffield Live is a community radio station therefore cannot make profit.
Monday, 2 February 2015
Sunday, 1 February 2015
LO3/4: [8] Audio Samples (Free)
All music is free music that is uploaded onto Soundcloud or Freesound.org as free samples of music for the public to use. Therefore this material is not copyrighted as it is free for the public to use, giving us full permission to use it. These post suffice as referencing the material used and we have credited that this is not our own work. The "Milton Remix" file is licensed under the creative commons attribution non-commerical license. Which means that we have to adapt the work, alter it to use and suitably reference it. Which we would do when the show goes into the production the same applies to the "Game Sound Correct" and "Time Running Out Buzzer" which are under the creative commons attribution license. The "Oldedgar Bell" has no copyright and is free to use [see screenshot].
Tuesday, 27 January 2015
LO3: [10] Questionnaire Feedback + Reflection
Based on the feedback the strengths shown are through Quizzical. This was both the preferred idea and was said to be the most realistic to produce. Also both ideas were shown in enough depth to be understood and was overall well presented with a understandable rating overall.
However The Daily Life Of did not have as much positive feedback. It is said to "not have an audience" and would probably benefit from being a "spoof".
Overall the feedback was mainly positive but seems to favour quizzical as a preferred idea and at this moment in time seems like the idea we are going to produce.
Sunday, 25 January 2015
Wednesday, 7 January 2015
Tuesday, 6 January 2015
Subscribe to:
Comments (Atom)