LO3: [1] Treatment (Oliver Hartley)

Section 1

Name or title of program:
The Daily Life of a UTC Student

This tells the audience directly what the show is about, whilst sounding like a diary entry/Q&A. This appeals to it's target audience as it directly talks about the interest of the audience, which is UTC. 

The show informs and entertains. The podcast inform the audience about the UTC and how it operates, this is done through the Q&A sections where we learn (informed) about the UTC. Though this will entertain also since it will be presented informally and will follow a loose structure based on the flow of the topics, elements of the of program will be presented in a comedic light to re-enforce the entertain side.

Duration (60 Maximum)
- 20 Minutes

Structure
(Loose)

START
- Introduction
- Topic 1
- Outside topics 5-6
- Topic 2
- Topic 3 
END

Genre/type 
- Comedy
- Information

This is because the show will inform the audience about UTC whilst adding comedic elements as it will be an informal podcast.

Brief description/Synopsis

An informative and comedic insight into the UTC and it's daily routine at UTC Sheffield. Featuring content based around employer activity, media related content and the general events that focus around the UTC.

Production method: Recorded

This will be recorded and edited separately and then posted online available for streaming and download.

Section 2 
 

Target Audience 

Time of day: 
15:00 hrs 
Every week
Day(s) of the week: 
Monday

Intended age of the audience:

This will be those 17 and under. This will be because this is promotional material foe the UTC and those under 17 can apply to join the UTC. Therefore it will appeal to all under 17 featuring content that would be enjoyed by those under. this means in terms of demographics they would fall under E, which is students or the unemployed.

Section 3

Show Presenters/Hosts# of Hosts: Three

Name/Descriptions of hosts:

-        Oliver Hartley

-        Matthew Poole

-        Callam Fellows

Delivery style: Informal

Resources required

Human: Three
Equipment:

- *Windows 7 - Dell OptiPlex 760 Desktop Computer 
Intel Pentium Dual Core 2.5GHz Processor 
Wi Fi Enabled 
250GB Hard Drive 
4GB Memory 
DVD RW 
= £88 [Amazon] (x1)
The computer will have all software and equipment plugged/installed onto the computer. 

- *BenQ GL2450HM Monitor
LED 
24-inch 
Widescreen 
= £114 [Amazon] (x1)
Monitors will be plugged into the computer so that all presenters can view the recording and operate any needed equipment. 

- Adobe Audition = £194 [Royal Technology] (x1)
Audition will be the main editing software for our podcast

- *Miadomodo BDS21 Office Chair Desk Chair (x3) = £18 (per person) [Amazon]
Chairs will be for the presenters (one each) so they can sit down whilst recording

- *Redstone 4ft Folding Trestle Table (x1) = £25 [Amazon] 
 The table will have most equipment placed on it.  

- Presenters x3 = No cost

- *Trust Starzz Microphone (x3) = £9 [Amazon]
The microphones will be placed next to each presenter (if needed) and spares for any guests. 

- *HDMI to HDMI (x3) = £2 [Amazon]
HDMI cables will be needed to plug in most of the equipment that needs visual input. 

- *Sennheiser HD201 Headphones = £18 [Amazon] (x3)
These will be used so that the presenters can hear the show whilst recording.

- *3.5mm Speaker & headphone Splitter = 70p [Amazon] (x1)
Used so that all headphones can be plugged into one machine.

- *Behringer Xenyx 502 mixer = £33 [Amazon] (x1)
Used to mix the recording and any sound.

- *PRS License = £300 (per year) [prsformusic.com] (x1)
Used so that we can legally broadcast music.

Total = £763.70
Advertising = 30 Seconds - per episode approx. = £107 
(2 Weeks = £1500 (Includes making and broadcasting the advert)
Profit/Loss
= -£656.70 (Episode 1)
= -£548.70 (Episode 2)

The start up costs would be expensive due to the amount of equipment required and how expensive the individual items cost also since it's new. This will come into effect after the 7th episode.

Though once the episodes air and an income from advert broadcasting comes in the profit will increase and will become cheaper due to advertising.

* Subsidised  

 Location: UTC Sheffield

Production time (recording and editing): 1 Week

Additional information

(Include schedule / structure)

Additional Information 

Played at: 03:00pm Monday 
Between Sheffield Live Jukebox and Latino Times

Content of the show:

- Timetable
- Employers
- Education
- Film, Cinema, Video Games (Media related)
- Benefits of the UTC 
- Interviews with members of staff
- UTC news and updates 

2-3 topics will be selected before the show and will be covered in depth. After the first topic is covered we will transition into smaller questions which are covered briefly which are outside questions 5-6 of these are covered consecutively before transiting back into the main questions which are covered in depth. 

Examples of questions and issues raised for interviews:

- What types of employers visit the UTC?
- What does the Media course involve?
- What does the Engineering course involve?
- What are the hours at UTC? 
- How does the UTC differ from other establishments?
- Why comes to UTC?
- What do our students think?
- What do out staff think? 
- What is the equipment like at UTC?

5-6 Outside questions (Briefly - Answered in a sentence or two)
2-3 Topics will be prepared pre-production (In depth - Answered in a paragraph)

Styles of music used:

Genres: - Modern
- Techno
- Dub-step 
- Indie 

Possible examples:
- Chase N status
- Deadmau5  

Advertising 

Advertising will target small local businesses and maybe employers companies. 

- Jack Fulton's

This is because it is aimed at people from Sheffield and that Sheffield Lives cant earn more than 50% profit from the advertises.

Some of the advertisers that work with Sheffield Live that would also fit in with what we would need could be:

-Computers 4 Africa -O2 Academy Sheffield -Cats Protection

Will your program use advertising to make a profit: Yes 

Additional Details:

How is product different and why should be made

Day in the life of a UTC Student will be nothing like anything that has been broadcast before, we planned on making it a comedy program which looked at students in the new collage UTC Sheffield. The show should be made because lots of people know of the UTC but want to know more about it, this podcast would be a clear help for people who are wanting more information of what its actually like to be a student at the UTC while having some fun at the same time. There are no other podcasts that do anything like this and so would be pretty much completely original.

Age/Gender/ABC1 Biased on RAJAR figures for station you want to broadcast on (32,000 reach = 11% of shelf area)(Aims at everyone because community radio)

The target audience as far as gender/age and social grade would be rather similar to that of the students that attend college. The gender would fall into both and i don't feel like any would be targeted in more depth than the other. Age could be quite diverse, this is down to the podcast being both informative and fun for people of a younger age (14-18). You could find parents of students who attend here and parents who are looking into the college and thinking about sending children here. The social grade would be more aimed at students who are interested in the college so the social grade would be about BC1C2 but this could also expand both down and up if parents tune in for more of an informative about the college.

Hammocked (what will be play before and after)

Played at 3:00pm Monday

Between Sheffield Live Jukebox and Latino Times

Competitors for time would be:

BBC Radio Sheffield (Paulette Edwards & Anthony Radford) Hallam FM (Steve White) Also any other radio shows that would on air at the same time as the podcast is released.

Profits/Costs

Total = £763.70
Advertising = 30 Seconds - per episode approx. = £107 
(2 Weeks = £1500 (Includes making and broadcasting the advert)
Profit/Loss
= -£656.70 (Episode 1)
= -£548.70 (Episode 2)